ATLANTIC CITY, NJ – Resorts Casino Hotel announced the opening of Serene Blü - an intimate boutique offering a variety of therapeutic treatments and massages just steps away from the casino and the world famous Atlantic City Boardwalk. Founded in 2003, Serene Blü builds on age-old massage techniques proven to relieve stress, encourage deep relaxation, ease muscle tension, and promote overall health and wellness. Serene Blü is located on the casino level of the property, across from the Resorts Destination Shoppe and the casino’s premium players’ club, The Double Down Lounge.
“Many of our guests would love a quick back massage or neck rub, but they don’t necessarily want to spend several hours and hundreds of dollars in a spa. And that’s why we brought Serene Blü to Resorts,” said Kathleen McSweeney, Senior Vice President of Marketing for Resorts Casino. “Serene Blü will be the perfect place for those to relax and rejuvenate themselves whether they’re looking for a break after the casino action, a long walk on the Boardwalk, or a night of dancing at Boogie Nights.”
Guests can have the option of being treated in a public setting, as well as in private rooms. Serene Blü can offer massages to individuals as well as to couples, based on request. Appointments can be scheduled by calling 609-513-3204. Walk-ins are encouraged.
Serene Blü offers a variety of services, including Deep Tissue Massage, Reflexology, Chair Massage, and Warm Stone Massage. Performed on a comfortable massage table, the Serene Blü Deep Tissue Massage leaves clients revitalized, relaxed, and refreshed. This relaxing, deeply therapeutic massage treatment is designed to ease muscle tension, reduce stress, improve circulation, and stimulate the nerves and senses. It's the perfect way to relieve stress and work on problem tension areas.
The ancient art of Reflexology offers a soothing, yet energizing massage by stimulating the feet with alternating pressure and relaxation techniques. Reflexology improves circulation and promotes the natural functioning of related areas throughout the body.
Chair massage offers the relaxing benefits of deep tissue massage for the on-the-go client looking for a refreshing, revitalizing break in the day. The adjustable, amazingly comfortable chairs allow clients to treat themselves to a Serene Blü massage experience without taking their shoes off.
The Serene Blü Warm Stone Massage is a total body/mind rejuvenation treatment. Heated Sea Stones that have been energized by the sea are precisely heated and then placed on specific points to gently warm and soothe. This rhythmic massage thoroughly dissolves and collects tension and calms the spirit; transporting the spirit to a new level of relaxation and awareness. Stone massage is very effective to create harmony, positive energy flow and promoting an increased sense of balance.
In addition to its new location at Resorts Casino, Serene Blü is also located at the Vorhees Town Center in Vorhees, New Jersey; the Oxford Valley Mall in Langhorne, Pennsylvania; The Hamilton Mall in Mays Landing, New Jersey; and the Franklin Mills Mall in Philadelphia. For more information, visit
http://sereneblu.com.
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For more information, contact Brian Cahill at 609.340.6432
Photos for Serene Blu at Resorts Casino Hotel can be downloaded at
www.resortscasinos.com/media.
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